The glow of the mac apple logo sparks creativity according to Hundreds Migrate Towards Glow of Apple Logo For Creative Inspiration . Just thought that one was share-worthy. The mere fact that a base for igniting creativity is deemed valuable enough for Apple to place their bet and roll the dice on it. They essentially said through this:

1. aesthetics are valuable 
2. original ideas are time-worthy
3. there really are people in the world willing to put their money where their mouth is and create a market for intelligence, creativity and growth.

That is some serious inspiration!